Zero77 Live – Dialog

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All you need to do is get your SIM card upgraded to a MaxSIM by visiting the nearest Dialog Customer Service Centre


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Setuping up of Zero77 Live

Follow the below instructions to activate the service

Setting up Zero77 Live

Step 1 Select ‘Dialog Services’ on your phone menu

Step 2 Select ‘Zer077Live’ followed by ‘Activations’ then ‘Activate’

Step 3 Choose ‘Update Handset’ on your Zer077Live menu


Rs. 2/- per standard click
Rs. 5/- per premium click

Note: Applicable taxes to be added


Phone and SIM compatibility required


1. Where can I find Zer077Live in my phone menu?

Zer077Live is listed within ‘Dialog Services’ in your phone menu. However, the location of Dialog Services within your phone menu will differ based on your handset.

2. What happens once you activate Zer077 LIVE?

The moment you activate, flashing messages start appearing on your handset screen. These may be news updates, cricket scores, stock indices, games, movie reviews and lots more, exclusively for Zer077Live users. You can then decide from the menu offered what to do next. Just select ‘OK’ to proceed further, and if you don’t, the message simply passes by.

3. Do I get charged for the broadcasted messages?

You do not get charged for the messages that appear on your screen. However, once you enter a message and click on ‘Options’ to move further, you are charged with the applicable click rate.

4. Would the Zer077Live menu vary based on my handset and SIM?

Yes. Some handsets and SIMs will have more or different options offered on the Zer077Live menu compared to the rest.

5. If I choose to upgrade my SIM card, what happens to the data on my old SIM card?

When we replace your SIM card, we will transfer the phonebook memory and SMS from your old SIM on to the new MaxSIM card. So all your data remains on your phone

Netxcell Cell Broadcast Center

Netxcell Cell Broadcast Center (hereinafter referred to as Netxcell CBC) is designed for creation and simultaneous delivery of the so called Cell Broadcast messages (CB messages) to multiple users of mobile networks. CB messages can be broadcast across the entire network coverage area or within specific segments (cells). The system can function both in GSM and UMTS.

Subscribers, whose mobile terminals are set up for receiving CB messages, will receive information on the selected topic. It can be location-based news, emergency alerts, subscriber location data, information on traffic jams, etc. Information can be supplied either by the operator, or by content providers.

Netxcell CBC will improve the operator’s bottom-line by creating additional revenue flows from the advertisers who will use cell broadcast channels for better exposure. The message broadcast center will enable fast delivery of useful information to a huge number of subscribers, boosting their loyalty.

Features and Benefits

# Operator revenue enhancement

Netxcell CBC will improve the operator’s bottom-line by creating additional revenue flows from the advertisers, who will use cell broadcast channels for better exposure.

# Subscriber loyalty improvement

The subscribers can receive news and other information choosing their preferred broadcast channels. This opportunity creates additional stimulating factor for

subscriber loyalty improvement.

# Capability to define message broadcast areas

Messages can be broadcast across the coverage area of several base stations or across the entire network of the operator. Therefore, the product can be used to roll out location based services.

# Real-time message broadcast

CB message delivery is not affected by the number of message recipients and takes less than 30 seconds.

# Large volume of CB messages

One CB message can contain up to 15 pages of 93 symbols each, i.e., 1 395 characters all in all.

# Message broadcast in various languages

The facility to broadcast messages in various languages increases the scope and the number of Netxcell CBC potential users.
# Advertising opportunities

Netxcell CBC informational channels can be used by the operator to advertise its new services, rate plans, campaigns, etc

# Broadcast of binary sequences

Netxcell CBC allows for broadcast of binary sequences to mobile terminals, enabling fast updating of SIM service menu and other similar objects.

# Reduced costs

Netxcell CBC does not use service signaling channels of the SMS Center. It allows the operator to reduce costs associated with bulk messaging.

# Minimized CAPEX on network evolution

Netxcell CBC is a perfectly scalable system. It is based on open architecture standards, which allows its fast adjustment to a new network of the operator at minimum costs

Vodacom Tanzania – Cell Broadcast

A Vodacom Tanzania coloca o serviço Vodazone baseado na solução i-Cell da Bercut no serviço de receita.

O incomparável serviço Vodazone está disponível para todos os 5 milhões de assinantes da Vodacom Tanzania. O serviço permite alcançar duas metas: fazer o balanceamento da carga da rede e aumentar a receita média por usuário (ARPU, por suas siglas em inglês). O serviço é controlado pelo serviço Cell Broadcast, que faz parte da solução i-Cell.

“Estamos totalmente satisfeitos com as capacidades do i-Cell e do serviço fornecido pela Bercut Ltd. Os especialistas da empresa conseguiram realizar o trabalho em um prazo muito curto, que nos permitiu lançar o serviço Vodazone dentro do tempo especificado”, disse Erasto Haule, chefe de Qualidade da Rede de Departamento da Vodacom Tanzania. “Em um futuro próximo, pretendemos usar todas as capacidades adicionais do i-Cell para aumentar a penetração do VAS e garantir crescimento do ARPU através da promoção do VAS (vendas proativas direcionadas de conteúdo móvel)”.

“A abordagem da Bercut consiste de um estudo completo das necessidades empresariais e da infra-estrutura de TI, que garante suporte para o VAS dos clientes. Isto nos permite desenvolver soluções que sempre têm o potencial de crescimento com relação aos negócios dos operadores móveis”, disse Igor Novikov, diretor de Desenvolvimento Empresarial da Bercut Ltd.

A natureza única do serviço Vodazone consiste do seguinte. O Bercut i-Cell implementa promoção geodirecionada dos serviços do operador, especialmente das chamadas que são feitas. Quando um assinante muda para um segmento de rede gratuito, ele recebe uma mensagem CBC oferecendo um desconto por fazer chamadas para outros assinantes Vodacom. Uma abordagem como esta incentiva os assinantes a fazerem mais chamadas, o que contribui para a otimização do uso da infra-estrutura da rede e um aumento no ARPU do operador.

A Bercut ( é uma fornecedora de produtos de TI para infra-estrutura de Serviços de Valor Agregado dos operadores Móveis e PSTN.

– 221 locais em 18 países

– 34 clientes

– 1006 instalações

– Os produtos da empresa atendem um total de 272 milhões de assinantes

– 400 dos maiores especialistas da categoria

Cell broadcasts could help avert catastrophe

(CNN) — Natural disasters like tsunamis or floods will always claim lives, but in the near future some of those lives will be saved by cell phone warnings, thanks to increasing use of a technology called cell broadcast.

The result of the technology — a text message warning on your cell phone — makes it seem similar to SMS. But differences in how it reaches you are matters of life and death in an emergency.

With cell broadcast, thousands (or millions) of potential victims can be reached in minutes because messages are sent indiscriminately to every mobile phone in the receiving area of chosen cell towers.

As with a TV broadcast, which isn’t slowed down by a large number of viewers, a cell broadcast is basically immune to the problem of network congestion.

Part of the low-level signaling that goes on between handsets and networks, it’s a point-to-multipoint mode of communication that requires neither switching nor specific addresses.

By contrast, SMS (point-to-point) needs both, leading to possibly fatal congestion and delays during a disaster.

The 2004 Asian tsunami was a “seminal event” in terms of focusing attention on cell broadcast, says Mark Wood, CTO of CellCast Technologies, which helps companies with location-based communications.

“Thinkers all over the world noticed that SMS was not scalable up to sufficient size to cover such a large population in such a short time.”

The result? Many died who might otherwise have lived. Now, cell broadcast is in various stages of planning, testing or implementation around the world.

South Korea launched the first nationwide system in recent years, and Japan now has services as well. For now those are the main examples, but Wood expects about a dozen nations will have joined the cell broadcast club by the end of this year.

John Tacken, managing consultant at Conict Consultants, has been advising for the Dutch government on cell broadcast.

“It’s an ideal platform for a government to use for public warning systems,” he says.

One reason is that detailed instructions can be sent. A siren indicates danger, but not what kind of danger.

Consider industrial fires that produce poisonous gases. The best thing to do is stay inside your home, close the windows, and turn on the radio. But the Dutch government found that sounding the siren caused people to go outside to see what’s going on.

It’s been testing cell broadcast over the past few years and is now tendering contracts for a larger system. Operators will be required to transmit emergency cell broadcasts, and the government will help cover costs related to setting up their systems.

Other European governments are following Holland’s lead.

In the U.S., the WARN Act recently set out rules encouraging carriers to participate in government emergency warnings sent out to cell phones. It doesn’t specify cell broadcast, but carriers don’t have a lot of other options, notes Tacken.

U.S. carriers not cooperating with the WARN Act will have to prominently indicate it on consumer packaging at the point of sale. Fear of this competitive disadvantage has persuaded operators large and small to indicate they will participate (though some have declined to).

Japan and South Korea are ahead of the curve, as they often are in wireless technologies. Customers of Japan’s NTT DoCoMo, for instance, can opt in to a free offering called the Area Mail Disaster Information Service.

Different approaches

There’s much that still needs to be worked out with emergency cell broadcasts, and slightly different approaches will be taken in different places. One question is whether consumers should have to opt in to receive warning messages or get them automatically unless they opt out.

Area Mail customers must opt in, which requires a few easy steps on their handsets. But many experts believe opt-out is a better approach for public safety.

Also open for debate is whether to allow marketers to also use cell broadcast. The governments in Holland and South Korea have decided against it. But some argue it could help with the cost of deploying cell broadcast, especially in larger nations.

“Commercial and public uses can sit side by side without interfering with each other,” says Wood, whose company is counting on it.

Few would disagree that all commercial messages should be strictly opt-in. Nobody wants spam broadcasts on their cell phones. Wood feels an education program “to inform citizens that cell broadcast does not intrude on their privacy and does not transmit spam” should be done.

Not fail proof

Cell broadcast does have some vulnerabilities. For instance if the cell tower itself is destroyed — possible in an earthquake — messages won’t go out. And if your phone is off during the broadcast, you won’t get the information even if you turn it back on minutes later, unless it’s resent.

Cell broadcast has also met with resistance from carriers, some of whom complain about the costs (relatively marginal) of setting it up or their liabilities if a message fails to go out.

Indeed carriers have generally ignored cell broadcast, though most handsets can receive it and it’s long been available as a standard part of GSM networks. (For other types networks some tweaking might be necessary.)

One reason is that they can’t track and charge for each message, which possibly eats into their profits.

Such protests, though, ring increasingly hollow with each new tragedy in a world full of mobile phones that could save lives. Cell broadcast now seems poised for widespread if uneven adoption in public safety across the globe.

The upshot? Your cell phone might just save your life some day. Pack it in your beach bag.

Aorta inova em ações de mobile marketing

O lançamento do Se Liga, produto inédito na América Latina, foi mais uma ação diferenciada que contou com a participação da Aorta, em dezembro de 2007. Partindo do conceito de inovação e tecnologia, o Se Liga permite uma nova forma de relacionamento com o cliente através do celular, enviando aos usuários conteúdos, promoções e publicidade.

A Telemig Celular e a Amazonia Celular foram pioneiras na América Latina a utilizar o Se Liga, que usa a tecnologia israelense da Celltick.

A Aorta é a responsável pela integração deste produto com o mercado publicitário, sendo uma das provedoras de conteúdo. Empresas como Fiat e Unimed-BH participaram do lançamento, apostaram no serviço de mobile marketing e tornaram-se parceiras. Representantes de agências de comunicação, grandes empresas e de órgãos governamentais também estiveram presentes.

Publicidade em tela ociosa do celular é sucesso na Vivo em Minas Gerais

Uma solução de mobile advertising que exibe propagandas na tela do celular quando este encontra-se ocioso completou seis meses com sucesso na Vivo em Minas Gerais. A tecnologia foi desenvolvida pela israelense Celltick e a busca por anunciantes é coordenada pela brasileira Aorta. A solução foi vendida para a Telemig Celular, antes de sua incorporação pela Vivo, e entrou em operação em dezembro do ano passado. Desde então, todos os simcards vendidos pela operadora em Minas Gerais vêm com o serviço ativado, cujo nome comercial é “Se liga”. Hoje, há cerca de 200 mil assinantes da Vivo em Minas Gerais recebendo as propagandas quando as telinhas de seus aparelhos estão ociosas. O usuário pode a qualquer momento desativar o serviço, através do menu do simcard, mas o índice de rejeição até agora é baixo: apenas 3% dos assinantes desligaram o serviço. O próximo passo deve ser um teste na Vivo em São Paulo. Se obtiver sucesso lá, a solução pode ser expandida para os demais estados onde a operadora atua.

O “Se liga” não transmite apenas propagandas para a tela dos celulares, mas também notícias fornecidas por vários provedores de conteúdo. “Apenas 10% do conteúdo enviado é publicitário”, explica o diretor de desenvolvimento de novos negócios da Aorta, Gustavo Ziller. A receita publicitária é dividida entre a operadora, a Aorta e os provedores de conteúdo. Unimed e Fiat foram dois dos primeiros anunciantes a utilizar essa solução, nessa primeira fase de operação. Em breve, uma faculdade e uma rede de farmácias também irão aderir, informa Ziller. Por enquanto, o modelo adotado para a venda do espaço publicitário é através de cotas e o retorno é medido por page views. Mas a idéia é passar a medir e a cobrar por cliques dos usuários, conta o executivo.


Ziller não gosta de classificar sua empresa como uma mera agência de mobile marketing. “Fornecemos ferramentas de comunicação em novas mídias”, descreve. Além da atuação no “Se liga”, a empresa é a responsável pelo gerenciamento da programação artística das estações de rádio Oi FM. Além disso, ajuda marcas e veículos de mídia a entrar no mundo celular: criou, por exemplo, uma versão móvel para a revista Trip. A receita da Aorta em 2007 foi de R$ 2,3 milhões e a expectativa é alcançar R$ 5,3 milhões este ano. Fernando Paiva – TELA VIVA News

Cell Broadcast Airtel

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15. Why do I see suburb/town names on my phone?

This is Cell Broadcast – a free service which allows information to be sent from a base station to all mobile phones that are located within the range of that base station. The information displayed on your Airtel Mobile handset is usually the name of the suburb you are in or a well-known landmark in the area, but look out for changes in the Cell Broadcast when you go to special events.