Indian Network Uses Cell Broadcast to Sell Advertising


Celltick Technologies has won a contract from Hutchison India to supply its advertising broadcast system. Under the terms of the agreement, Celltick’s systems will be deployed by Hutchison Max Telecom (Mumbai), Hutchison Essar Telecom (Delhi), Fascel (Gujarat), Hutchison Telecom East (Kolkata) and the three networks of Hutchison Essar South (Karnataka, Andhra Pradesh and Chennai). Deployment will be completed by the beginning of next year.

Using the handset screen as the ultimate silent, personalized, location-based channel, subscribers are prompted to react to continuously non-intrusive content broadcasts. Access to any of the operator’s value-added services is just two clicks away. The service is aimed at all subscribers, including those who usually do not use VAS, and is ready for deployment on current GSM/GPRS networks. The platform also includes packaged multi-user applications, designed specifically for the interactive broadcast, mass- market medium.

“We are delighted to have Hutchison, one of the world leaders in cellular communications and services, as a customer, and we are looking forward to enabling our interactive broadcast service throughout India – one of the fastest growing markets today,” says Yossi Wellingstein, CEO of Celltick. “Celltick believes that mobile operators can overcome declining ARPU and generate revenues from VAS by exposing the mass market to easily accessible services. Our approach will pay off much faster and more profitably by boosting existing applications, rather than searching for more applications that may take a long time to prove themselves.”

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