MTN South Africa today launched MTN Zone, a new innovative prepaid per second billing price plan that offers potential discounts of up to 95% on mobile phone calls for MTN prepaid subscribers making MTN to MTN calls. MTN Zone has a flat rate of R2.50 across all time periods. Discounts are driven by dynamic demand determined by the caller’s location and the time of day.
MTN Zone is a world first to be launched in a competitive market and bound to be followed locally and internationally in the quest for more affordable mobile communications. This innovation follows on MTN being the first cellular provider to introduce prepaid in South Africa.
In order to enjoy the benefits of MTN Zone, MTN prepaid customers need to migrate from their existing prepaid price plan to MTN Zone by following easy migration steps. This can be done by dialling 141 on their phone and selecting the MTN Zone option or simply by dialling *141*4*2#. Once migrated to MTN Zone, the customer needs to set up the cell broadcast function on their handset. Customers are then informed of the percentage discount applicable in a particular cell location as they move through it, based on the demand in that location at the time.
The discount remains constant for the duration of the call, even if the call cuts across the hour or moves between cells. Billing is done at per second rates and the customer remains in control of what they spend on their discounted calls. If a customer is unclear about their applicable discount, help is just a call away by dialing *135# or the 173 call centre at any time.
When calling landline numbers or subscribers from other networks, MTN customers will enjoy standard rates. The discount offered on the dynamic MTN Zone tariff compares very well against the standard rate of R2.50. MTN Zone breaks the rigid peak and off-peak tariff structures and provides customers with more convenience, choice and control over their cost of making calls.
“At MTN we regard our customers and their needs as the key reasons for doing business and therefore we aim to meet their needs. For some time now, South African customers have insisted on more affordable cell phone tariff options, as reflected by requests from Government, the media and customer forums. We believe that MTN Zone will meet and exceed these expectations, offering significant discounts based on the principle of supply and demand, especially for those who need it the most,” says Tim Lowry, Managing Director MTN SA & VP: MTN SEA Region.
“The MTN Zone uptake since the below the line launch on 1 December 2007 has far exceeded expectations and in just two months, more than 2 million customers have migrated to the MTN Zone price plan to take advantage of its benefits. MTN Zone offers customers more value for money and a better quality of service as they can now make discounted calls at any time of day and not only during off-peak times. This will allow our customers to stay connected to friends and family while being in control of their cost, by the second,” adds Lowry.
MTN Zone is yet another string to MTN’s bow of innovations that spear headed the local and continental market – GSM payphones, HSDPA data connectivity, Number4life, Access4Life, Me 2 U, call backs, bundled tariff packages, Email4Life, free daily SMSs to name but a few.
With the MTN Zone roll-out, MTN SA is also creating new jobs. More than 750 MTN Zoners are currently educating South African consumers on the benefits of MTN Zone in town ships countrywide. The initiative is expected to grow and MTN SA foresees 1,400 new jobs being created through MTN Zone by the end of the year.