Netxcell Cell Broadcast Center (hereinafter referred to as Netxcell CBC) is designed for creation and simultaneous delivery of the so called Cell Broadcast messages (CB messages) to multiple users of mobile networks. CB messages can be broadcast across the entire network coverage area or within specific segments (cells). The system can function both in GSM and UMTS.
Subscribers, whose mobile terminals are set up for receiving CB messages, will receive information on the selected topic. It can be location-based news, emergency alerts, subscriber location data, information on traffic jams, etc. Information can be supplied either by the operator, or by content providers.
Netxcell CBC will improve the operator’s bottom-line by creating additional revenue flows from the advertisers who will use cell broadcast channels for better exposure. The message broadcast center will enable fast delivery of useful information to a huge number of subscribers, boosting their loyalty.
Features and Benefits
# Operator revenue enhancement
Netxcell CBC will improve the operator’s bottom-line by creating additional revenue flows from the advertisers, who will use cell broadcast channels for better exposure.
# Subscriber loyalty improvement
The subscribers can receive news and other information choosing their preferred broadcast channels. This opportunity creates additional stimulating factor for
subscriber loyalty improvement.
# Capability to define message broadcast areas
Messages can be broadcast across the coverage area of several base stations or across the entire network of the operator. Therefore, the product can be used to roll out location based services.
# Real-time message broadcast
CB message delivery is not affected by the number of message recipients and takes less than 30 seconds.
# Large volume of CB messages
One CB message can contain up to 15 pages of 93 symbols each, i.e., 1 395 characters all in all.
# Message broadcast in various languages
The facility to broadcast messages in various languages increases the scope and the number of Netxcell CBC potential users.
# Advertising opportunities
Netxcell CBC informational channels can be used by the operator to advertise its new services, rate plans, campaigns, etc
# Broadcast of binary sequences
Netxcell CBC allows for broadcast of binary sequences to mobile terminals, enabling fast updating of SIM service menu and other similar objects.
# Reduced costs
Netxcell CBC does not use service signaling channels of the SMS Center. It allows the operator to reduce costs associated with bulk messaging.
# Minimized CAPEX on network evolution
Netxcell CBC is a perfectly scalable system. It is based on open architecture standards, which allows its fast adjustment to a new network of the operator at minimum costs