CellCast Teams to Complete First CMAS Pilot Historic Breakthrough for Life-Saving Alerts via Cell Phones


CellCast Technologies, LLC (“CellCast”), a global provider of geo-targeted emergency and commercial messaging systems, based in the United States, announces today that CellCast along with Alcatel-Lucent and the wireless carrier MetroPCS Communications, Inc. has successfully completed the first CMAS (Commercial Mobile Alert System) compliant pilot for the “End-To-End” delivery of a cell broadcast message in the State of Florida. Theproject was envisioned by the Florida Division of Emergency Management. Logistical coordination was managed by the emergency communications coordinator for Pasco County.

CellCast provided its EAGLE Alerts™ for Message Origination and transmitted the test messages in Common Alerting Protocol (CAP) v1.2 to the patented CellCast Aggregator/Gateway™ message processing system which performed various validations and then converted the test messages to CMAC and forwarded them to the Alcatel-Lucent Broadcast Message Center (BMC). The Alcatel-Lucent BMC sent the test messages to the designated cell towers on the MetroPCS wireless network throughout Polk and Pasco counties in Florida for transmission to the CMAS standard handsets used to document receipt of the test messages.

“By commissioning this project the State of Florida has taken a significant step forward in validating technology for delivering life-saving messages to its citizens and visitors,” said Shayne Barr, Managing Director of CellCast.

When CMAS is made generally available in 2012, life-saving emergency messages from the National Weather Service, federal, state and local emergency operation centers and the President of the United States will be promptly delivered to cell phones in the area affected by the emergency.

CMAS is a collaborative effort between the Federal Emergency Management Agency (FEMA), the Department of Homeland Security Science and the Technology Directorate (DHS S&T), the Alliance of Telecommunications Industry Solutions (ATIS), and the Telecommunications Industry Association (TIA). The Florida CMAS Pilot was inspired by Presidential Executive Order 13407 that called for a comprehensive alerting system for the public.

For the consumer: CMAS compliant handsets will announce alerts with a dedicated vibration cadence and audio attention signal. Emergency alerts will not interrupt calls in progress. CMAS currently supports English only, text-based alert messages with a maximum displayable message size of 90 characters.

For more information about CellCast Technologies: http://www.cellcastcorp.com

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