Dialog Employs Celltick’s CBC Platform for Mass Alert Warning System


Dialog GSM, Sri Lanka’s largest mobile telecom operator, launched the Disaster and Emergency Warning Network (DEWN) to its entire subscriber base. Celltick’s Cell Broadcast Centre (CBC) enables the Sri-Lankan government to use Dialog’s platform to provide real-time location-based alerts to all users; warning of impending danger and provide urgent updates.

Celltick’s system has been put to test and proven a life-saver during terror attacks in Southeast Asia. In all instances, the operator switched the commercial marketing platform into an efficient mass alert system, and broadcast location-based real time alerts as well as directions to government aid facilities and other vital information.

In regular times the CBC platform is used as a bearer to deliver commercial messages directly to subscribers’ phone screens. CBC is just one component of Celltick’s LiveScreen Media marketing platform, which is used for both content discovery and mobile advertising campaigns.

“In a potential disaster situation or emergency, the cell broadcast solution has the capability to reach out to thousands with specific instructions or pre-defined messages. These messages can offer an early warning and avoidance of further hindrances to the general public,” said Thivanka Rangala, Group Chief Commercial Officer of Dialog Telekom. “Celltick’s CBC Channel was greatly useful in implementing DEWN in Sri Lanka, and the broadcast is immune to congestion and will reach our subscribers irrespective of voice or SMS congestion at the time. This is a fine example of the next level of mobile empowerment,” Rangala added.

Due to increased reliance on cell broadcast in times of emergency and for homeland security, Celltick’s Cell Broadcast Center (CBC) is ideally positioned to support operators looking to implement the new commercial mobile alert services recommended by the Federal Communications Commission (FCC). Celltick’s CBC supports the Commercial Mobile Alerting System (CMAS) by ensuring mass distribution of location-specific messages with practically no network load, scalable to unlimited subscribers, with an overload-proof system to ensure reliability. LiveScreen Media and the CBC component provide rapid ROI to operators interested in investing in mass alert systems, whether by their own choice, or government request.

Stephen Dunford, CEO Celltick, said: “Celltick is proud to offer Dialog a dual mode solution, one that has a proven revenue stream using the LiveScreen Media platform, which can easily switch to a critical life-saving mass alert system. We believe that additional operators will select Celltick’s CBC to support mobile alert and warning systems and will launch LiveScreen Media on the same platform in peaceful times to support their marketing initiatives.”

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