Indosat launches idle screen servcie i-HotNews

Rating: I HOT.. you news… baby

Cell broadcast idle screen provider Celltick is working with Indosat to create a new service called i-HotNews.

Basically the news service will be pushed to Indosat users via the idle screen – which means that users will be sent content passively and its up to them to interact with it. The aim of this is the keep the user active and involved with the mobile device, service, service provider and service offering a strong user experience. On top of all this the use of the idle screen can also drive WAP traffic.

From the press release

Guntur Siboro, Marketing Director of Indosat commented: “We are committed to provide our subscribers with the latest services and technology. i-HotNEWS is set to be a benchmark service offering the latest news, celebrity update and entertainment. We are extremely proud of the reach of our subscriber base and, with the continual innovation of our service, we are focused on boosting our position in the Indonesian market even further.”

“Helping subscribers discover content which excites them is a key issue for operators. By actively promoting relevant services, it is possible to guide them through the discovery process providing the opportunity to significantly improve ARPU,” commented Stephen Dunford, CEO Celltick. “Promotion over the idle-screen is more than just a tool for increasing content revenues. Brands looking to target subscribers, using the intimacy of the mobile phone are already harnessing this medium. When used effectively, sponsored and ad-funded content provide an additional revenue stream for operators, independent of subscriber spend.”

What we think

Indosat is Indonesia’s second mobile operator with over 16 million subscribers. This is another big win for Celltick. Celltick is doing very well outside of the UK and US. Why? Find out more next week in The Mobile Search Analyst.


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