Interactive Cell Broadcast


A1 Systems’ Interactive Cell Broadcast (ICB) solution powers a highly scalable, non-intrusive and real time service to distribute messages to mobile terminals in an area as small as one radio cell and as big as the entire country, while not taxing network resources.

A1 Systems’ ICB turns every subscriber’s mobile phone screen into an interactive infotainment display for discovering, searching, promoting and advertising services. In fact, the mobile phone screen is the central point of every subscriber’s journey while performing any task and it is visible and active most often during the terminal’s lifetime.

In difference to many other static Cell Broadcast solutions with text messages only available at the marketplace, A1 System’s ICB solution provides interactive elements onto the mobile screen with different levels of communication and choices to the mobile subscriber.

A1 Systems’ ICB is an application on the SIM card that pushes content, advertisement or public information onto the mobile terminal screen, along with NaviSIM, A1 Systems’ Service Delivery Platform, for managing and delivering content over all available communication channels (SMS, IVR, USSD, WAP or WEB) to mobile subscribers. The SIM application periodically displays messages that can be adjusted based on the subscriber’s location. Once subscribers react to a message, they can active subscriptions, purchase multimedia content, are taken to a WAP/WEB portal or connected to a customer service representative.

Since 2005, A1 Systems offers fully managed Interactive Cell Broadcast services, either based on its NaviSIM Service Delivery Platform or Interactive Cell Broadcast Centre, along with content aggregation to leading mobile network operators in Europe, Asia and Africa.

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