Cell Broadcast Technology Mass Alert Service


 

Source: https://www.celltick.com/blog/

Celltick Enables Emergency Alerts for Mobile Devices in Taiwan


Celltick’s Cell Broadcast Center (CBC) has been deployed by three mobile operators in Taiwan to deliver emergency warning alerts on 4G, 3G and 2G networks

 San Francisco, Calif., – September 19, 2017 – Celltick, a global leader in mobile discovery and engagement products, announced today that its Cell Broadcast Center (CBC) platform for mobile mass alert has been adopted and deployed by 3 out of the 5 mobile operators in Taiwan – Taiwan Mobile, Taiwan Star and APT.  Celltick’s CBC enables real-time and location-based warning messages in the event of emergencies, to Taiwan’s citizens.

Cell Broadcast (CB) technology allows for time-sensitive content on mobile devices, based on the device’s location. It provides proven capabilities to deliver CMAS emergency messages to cell phones in an affected area, regardless of the size of the area or the subscriber’s service provider. As cell broadcast is not limited by traffic loads, the system operates during disaster, when load spikes may jam the mobile networks. This capability ensures the delivery of messages to hundreds of millions of people at the time of need.

Equipped with advanced APIs for connecting to any kind of network as well as cell broadcast entities (CBE), Celltick’s technology enables federal and/or state authorities to send out urgent warnings, updates, and instructions in times of crisis, such as terror attacks, floods, earthquakes, tsunamis, etc. Messages can be sent to an entire city, county, region or state-wide even if the mobile network is jammed. The CBC also supports Active-Active fail-safe configuration to guarantee continuous functionality even in cases of equipment failure.

Cell Broadcast has been adopted worldwide as a next-generation wireless Public Warning System (PWS). Celltick’s CBC supports all advanced standards including CMAS, EMTEL, EU-Alert, and ETWS and therefore is ideal for service providers worldwide.

For Governments around the world, looking for an integrated cellular communication system, Celltick offers as a CBE its Alert Aggregator platform, to manage emergency events. The Alert Aggregator connects to all mobile operators’ CBCs in the country, and allows professional event management in a national/regional level.

“We’re seeing an increased demand, by governments worldwide, to facilitate Emergency Mass Alert systems to benefit and protect their citizens,” said Ronen Daniel, CEO of Celltick. “Taiwan is at serious risk of many categories of hazards including extreme weather, epidemics, geological disasters and warfare, hence they need to have the best-of-breed emergency notifications system. Celltick’s in-depth knowledge and experience in delivering dozens of similar projects assured a swift deployment, meeting all requirements.”

Source: https://www.celltick.com/celltick-enables-emergency-alerts-mobile-devices-taiwan/

BSNL to Launch “BSNL BUZZ” – Livescreen Mobile Cell Broadcast Services (CBS)


India’s National Telcom Backbone Bharat Sanchar Nigam Limited (BSNL) will launch Cell Broadcast based services “BSNL BUZZ” for its Mobile Customers. BSNL has signed agreement with M/s Celltick, who is providing mobile marketing services to all major telecom giants in the world with its “LiveScreen” Services.

 

http://www.keralatelecom.info/2014/09/bsnl-to-launch-bsnl-buzz-celltick.html

 

M/s Celltick will deploy end to end management of providing content, promotions, contest etc.in association with BSNL. They will provide services to BSNL Mobile Customers which are customized according to the taste of individual mobile customers.
The services will be available to the new BSNL SIM holders. However for existing BSNL SIM holders, an application will be provided by M/s Celltick which can be sent through OTA platform and downloaded by the customer. As the Apps will reside in customer handset, dependent upon handset operating system, it is presumed that most of smartphone user will be able to use these services.
BSNL has already started earning revenue by marketing and promoting its Cell Broadcast Service in various telecom circles including Kerala, Chennai etc. Presently telecom industry is using Cell Broadcast channel for Advertisement, Marketing and Promotion of various companies or Value Added Services. Cell Broadcast is capable of broadcasting one single message to reach all mobile handsets in an area as small as one radio cell and as big as the entire country. Its’ broadcast is real time and fast.
In short, “BSNL BUZZ” will provide customized contents to millions of BSNL users simultaneously and these Contents will be customized as per user preferences. BSNL will be launching “BSNL BUZZ” services by the the end of 2014.

CANAL IDEIAS – CLARO


O que é?

É um serviço de informações e divulgações por mensagens e conteúdos que aparecem na tela do celular quando ele está em modo de espera (quando não está em uso). As informações recebidas podem ser filtradas pelo cliente, selecionando o tipo de conteúdo que ele pretende receber por categorias.

O conteúdo é apresentado diretamente na tela do celular e não através de torpedo;

O serviço pode ser ativado e desativado através do Menu Claro:

As mensagens do Canal Idéias são dividas em 8 categorias, que também pode ser chamadas de favoritos. Estas categorias (favoritos) são:

Variedades

Economia

Cultura

Diversão

Esportes

Claro Especial

Notícias

As mensagens ficam na tela do aparelho por aproximadamente 40 segundos. Após este período a mensagem automaticamente será expirada.

No momento da ativação do serviço, o cliente recebe uma mensagem de boas vindas com o seguinte conteúdo: “Novidade! A partir de hoje você recebe GRATIS informacoes e noticias na tela do seu Claro com o CANAL IDEIAS! Para informacoes, acesse MENU CLARO>CANAL IDEIAS”.

O cliente pode selecionar as categorias (canais) que deseja receber;

A 1º mensagem que aparece na tela do celular é gratuita e oferece a opção de continuar a navegação. Quando o cliente tem interesse em continuar com a navegação, ele tem acesso a outros conteúdos relacionados como: quiz, enquetes e até mesmo download de algum ítem relacionado à mensagem que recebeu.

Obs.: Quando o cliente interagir com algum serviço através do Canal Idéias (notícias, enquetes, quiz etc) ele receberá mensagens do número 990 e 991.

Confira abaixo um exemplo de utilização:

O conteúdo das mensagens podem ser programadas de acordo com uma região específica;

Como Usar?

Quando o celular não está sendo utilizado, o Canal Idéias envia a mensagem para o visor do aparelho do cliente;

Caso o cliente queira interagir com o serviço, ele irá oferecer as opções disponíveis como:

Próxima mensagem; Leia mais; Download de Papel de Parede; Jogos, etc…

Para escolher a opção desejada, basta selecionar o conteúdo desejado e clicar em OK.

Importante! Os valores cobrados, são informados antes do cliente concluir a solicitação.

Como Ativar?

Peça para o cliente acessar o Menu Claro e selecione a opção Canal Idéias;

Em seguida, peça para o cliente selecionar a opção ATIVAÇÃO;

Selecione novamente a opção ATIVAR;

Pressione OK;

Como Desativar?

Peça para o cliente acessar o Menu Claro e selecione a opção Canal Idéias;

Em seguida, peça para o cliente selecionar a opção ATIVAÇÃO;

Selecione novamente a opção DESATIVAR;

Pressione OK;

Como selecionar favoritos Peça para o cliente acessar o Menu Claro e selecione a opção Canal Idéias;

Em seguida, peça para o cliente selecionar a opção FAVORITOS;

Cliente identifica as opções que ele deseja receber e verifica se está ativa ou inativa.

Para verificar as opções que estão ativas, verifique se existe um sinal de + (mais) ao lado do canal. Caso conste o sinal de – (menos), indica que o cliente não irá receber mensagens daquele canal e para ativar, basta clicar sobre a opção da qual quer receber as mensagens que ela irá ser ativada.

Onde Solicitar?

O cliente pode solicitar o serviço através do próprio aparelho, acessando o Menu Claro ou através do atendimento, ligando para 105 2.

Quem Pode Utilizar?

Condições – Serviço disponível para as regiões:

SP com DDD 14, 16, 17, 18 e 19

RJ – Todos os DDDs BA/SE – disponível a partir do dia 15/06/09

ES – disponível a partir do dia 18/06/09

NE – disponível a partir do dia 19/06/09

CO – disponível a partir do dia 02/07/09

NO – disponível a partir do dia 14/07/09

– O serviço está disponível somente para o Chip Versão 128KB. Para saber se o cliente possui um Chip 128K, acesse o Menu Claro e verifique se está disponível o Canal Idéias.

Tarifas

O Canal Idéias é um serviço gratuito.

A cobrança só ocorre se o cliente realiza algum tipo de interatividade como, solicitar mais notícias, download, etc.

As informações enviadas pelo Canal Ideias (1º mensagem) são gratuitas.

No caso de interação com os serviços de notícias, enquete, quiz e download, serão aplicadas as tarifas vigentes para cada tipo de serviço.

Ação Noturna: Clientes que já utilizam o Canal Idéias, receberam uma mensagem perguntando se o mesmo quer receber mensagens no horário noturno, isto é, após às 23:00 horas. Se o cliente aceitar, ele poderá aproveitar do serviço Canal Ideias, a qualquer momento.

A partir de 06/11/2009, usuários do serviço Canal Ideias terão acesso ao conteúdo Lance! (futebol e esportes).

A parceria entre a Claro e Lance! incrementa ainda mais o portfólio de conteúdos já disponível no serviço.

Hoje, o Canal Ideias conta com diversos assuntos que estão distribuídos entre: notícias, variedades, economia, mensagens educativas sobre o serviço (Canal Ideias), esportes, cultura, diversão, enquetes, divulgação de promoções e serviços Claro publicidade, etc

Obs.: Quando o cliente interagir com algum serviço através do Canal Idéias (notícias, enquetes, quiz etc) ele receberá mensagens do número 990 e 991.

O conteúdo das mensagens podem ser programadas de acordo com uma região específica.

Telefonica: LiveScreen Mobile Ads – Connected Life Experiences on the Move


Challenge/Opportunity

Movistar, the mobile phone company from the Telefonica Group, needed to increase revenue from its value-added mobile data services. The company tested a mobile screen ad service. The service had a six-month trial in Mar del Plata, Argentina, involving approximately 5000 mobile subscribers. The trial results showed an impressive consumer uptake: 82 percent of users engaged with the new communication channel on the idle screen.

Alliances/Partnerships

The mobile screen ad service is powered by Celltick, using the company’s LiveScreen Media platform. Celltick’s LiveScreen Media platform allows virtually any media content to be displayed on an idle screen, including news, entertainment, and advertising. Celltick is the leading provider of innovative mobile marketing solutions for the idle screen. Led by its flagship offering LiveScreen® Media, Celltick mobilizes the power of the idle screen, handling over 40 million monthly transactions through agreements with 35 mobile operators worldwide.
Strategy

• As an advertising window, an idle mobile screen offers a compelling advertising opportunity.

– Idle screen ads can be targeted by user preference and can offer “click-to-action” for immediate consumer-to-advertiser interaction.

– Content messages and advertising can be customized to individual preferences, helping ensure that subscribers receive only information that is relevant to them: for example, sports, entertainment, news, events, business, and lifestyle.

• The LiveScreen application was designed to broadcast meaningful and relevant content to mobile subscribers’ idle screens using cell broadcast technology.

• The Telefonica innovation team is particularly impressed with the platform’s ability to segment users based on location, handset type, and areas of interest, which are generated from tracking user response to idle screen messages.

Success Factors/Metrics/Monetization

Movistar’s idle screen mobile advertising channel was launched in May 2009. The basic channel is currently free to subscribers and includes opt-in information and advertising messages. Movistar provides only headline/teaser information as part of the basic package; if subscribers want to expand on the headline, they pay for that. Movistar generates revenue from the service through advertising fees, paid content downloads, and a variety of premium content subscriptions.
Company Background

Telefonica owns 98.2 percent of Telefonica de Argentina S.A. (a fixed line service company). Telefonica owns 100 percent of Telefonica Moviles Argentina (a mobile service company). Telefonica, Argentina, has 4.6 million fixed telephony subscribers, 1.3 million Internet and data subscribers, and 15 million mobile subscribers.

References

http://www.telecompaper.com/news/article.aspx?cid=672304

http://www.gomonews.com/telefonica-launches-billboard-mobile-advertising-on-idle-screens

http://www.celltick.com

Dialog Discount Zones – a First in Sri Lanka’s Mobile Sector


Dialog Discount Zones – a First in Sri Lanka’s Mobile Sector

Imagem Postada

Sri Lanka’s flagship mobile telecommunications service provider, Dialog Mobile, unveiled yet another ground-breaking first for its prepaid customers with ‘Dialog Discount Zones’. This is the first-ever location and time based discount scheme made available to Sri Lankan mobile users.

Dialog’s Discount Zones provide customers with ‘dynamic discounts and pricing’ based on the location of the customer and the time of day. Discount Zones will be made available to all Dialog’s prepaid customers – enabling millions of Sri Lankans to avail themselves of the spot offerings which will be created and offered to consumers on a dynamic basis.

Dialog Discount Zones will be assigned on a dynamic and random basis from across Dialog’s extensive coverage across all 25 districts of the country. Customers within the Discount Zone at the time of offer will be notified of available offers. Dialog Discount Zones feature 50 to 70 per cent reductions on outgoing calls and SMS within the Dialog network. Attractive discounts are also on offer for IDD calls.

Dialog’s prepaid customers who enter a discount zone will receive notification of prevailing offers via a Cell Broadcast message on the mobile screen or via the Zero77Live service for which any subscriber could register at no cost.

Supun Weerasinghe, CEO of Dialog Mobile, introducing the service said: “Dialog’s Discount Zone offering is set to add an all-new dimension to the mobile usage experience enjoyed by millions of Dialog prepaid customers. Dialog customers will enjoy fantastic savings combined with the all new excitement of interactive participation in the company’s latest rewards and discounting programme which is a first in Sri Lanka’s mobile sector.”

Discounts offered to customers within a Discount Zone will be available for an hour from the time of acceptance by the customer. Rates will revert to the customer’s standard package following the expiration of this time period. The expiration of the offer will be communicated to the customer via SMS notification. Registering for this service is as simple as accepting the notification message from the recipient’s mobile phone for messages generated via Zero77 Live. In the instance a customer receives the surprise discount offer in the form of a cell broadcast message; then he or she would need to dial #677# to avail of the discount. Customers could activate Zero77 Live service by selecting Zero77 Live Activation option from the list of Dialog Services included in the SIM menu.