Category Archives: Dialog

DEWN – DIALOG’S DISASTER AND EMERGENCY WARNING NETWORK


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Dialog Discount Zones – a First in Sri Lanka’s Mobile Sector


Dialog Discount Zones – a First in Sri Lanka’s Mobile Sector

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Sri Lanka’s flagship mobile telecommunications service provider, Dialog Mobile, unveiled yet another ground-breaking first for its prepaid customers with ‘Dialog Discount Zones’. This is the first-ever location and time based discount scheme made available to Sri Lankan mobile users.

Dialog’s Discount Zones provide customers with ‘dynamic discounts and pricing’ based on the location of the customer and the time of day. Discount Zones will be made available to all Dialog’s prepaid customers – enabling millions of Sri Lankans to avail themselves of the spot offerings which will be created and offered to consumers on a dynamic basis.

Dialog Discount Zones will be assigned on a dynamic and random basis from across Dialog’s extensive coverage across all 25 districts of the country. Customers within the Discount Zone at the time of offer will be notified of available offers. Dialog Discount Zones feature 50 to 70 per cent reductions on outgoing calls and SMS within the Dialog network. Attractive discounts are also on offer for IDD calls.

Dialog’s prepaid customers who enter a discount zone will receive notification of prevailing offers via a Cell Broadcast message on the mobile screen or via the Zero77Live service for which any subscriber could register at no cost.

Supun Weerasinghe, CEO of Dialog Mobile, introducing the service said: “Dialog’s Discount Zone offering is set to add an all-new dimension to the mobile usage experience enjoyed by millions of Dialog prepaid customers. Dialog customers will enjoy fantastic savings combined with the all new excitement of interactive participation in the company’s latest rewards and discounting programme which is a first in Sri Lanka’s mobile sector.”

Discounts offered to customers within a Discount Zone will be available for an hour from the time of acceptance by the customer. Rates will revert to the customer’s standard package following the expiration of this time period. The expiration of the offer will be communicated to the customer via SMS notification. Registering for this service is as simple as accepting the notification message from the recipient’s mobile phone for messages generated via Zero77 Live. In the instance a customer receives the surprise discount offer in the form of a cell broadcast message; then he or she would need to dial #677# to avail of the discount. Customers could activate Zero77 Live service by selecting Zero77 Live Activation option from the list of Dialog Services included in the SIM menu.

Mobile advertising is used for disaster warnings in Sri Lanka, with Dialog GSM and Celltick


The largest mobile operator in Sri Lanka today launched a Disaster and Emergency Warning Network to everyone on its network. Dialog GSMs warning system lets the Sri-Lankan government issue alerts and warnings to all of the operators subscribers, targeted by location. What I find very interesting about this story is that the entire system is based on a mobile advertising solution from Celltick, which was originally designed to display ads on mobile idle-screens

Celltick’s Cell Broadcast Centre has been designed as an operator-level service, which will push information out to the idle-screen of any device. This allows the Sri-Lankan government to issue warnings through Dialog GSM to any of it’s subscribers. Apparently the solution has already been tested during tsunamis and terror attacks in Southeast Asia, and was extremely effective. Subscribers are issued warnings, advice and specific instructions.

From the release:

“In a potential disaster situation or emergency, the cell broadcast solution has the capability to reach out to thousands with specific instructions or pre-defined messages. These messages can offer an early warning and avoidance of further hindrances to the general public,” said Thivanka Rangala, Group Chief Commercial Officer of Dialog Telekom. “Celltick’s CBC Channel was greatly useful in implementing DEWN in Sri Lanka, and the broadcast is immune to congestion and will reach our subscribers irrespective of voice or SMS congestion at the time. This is a fine example of the next level of mobile empowerment.”

Stephen Dunford, CEO Celltick, said: “Celltick is proud to offer Dialog a dual mode solution, one that has a proven revenue stream using the LiveScreen Media platform, which can easily switch to a critical life-saving mass alert system. We believe that additional operators will select Celltick’s CBC to support mobile alert and warning systems and will launch LiveScreen Media on the same platform in peaceful times to support their marketing initiatives.”

Disaster and Emergency Warning Network


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Disaster and Emergency Warning Network
The DEWN is an innovation based on widely available mobile communications technologies such as short messages (SMS) and cell broadcast (CB), aimed at rendering a cost effective and reliable mass alert system. The network connects mobile subscribers, police stations, identified religious/social community centres and even the general public to a national emergency alarming centre.

A responsible authority would generate an alarm message from the alarming centre, which would be received by mobile phones as well as specialized alarm devices. The message could be selectively sent based on area, to identified individual/group of receivers, or to the general public as decided by the authority generating the message.

Messages can be received by either a mobile phone or a special-purpose wireless alerting device. Cell phones may receive the message in any of the three languages. The wireless alerting device shown responds to warning messages by either emitting an audible alarm and a flashing light or by turning on a radio. The device may be installed at central locations such as police stations and community centres and even domestically. Emergency alarms would be relayed in seconds to these end-devices through the DEWN.
Dialog-UoM Mobile Communications Research Laboratory developed the special-purpose wireless alarm (DEWN alarm device) for this project.

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Alarm Device

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Dialog Employs Celltick’s CBC Platform for Mass Alert Warning System


Dialog GSM, Sri Lanka’s largest mobile telecom operator, launched the Disaster and Emergency Warning Network (DEWN) to its entire subscriber base. Celltick’s Cell Broadcast Centre (CBC) enables the Sri-Lankan government to use Dialog’s platform to provide real-time location-based alerts to all users; warning of impending danger and provide urgent updates.

Celltick’s system has been put to test and proven a life-saver during terror attacks in Southeast Asia. In all instances, the operator switched the commercial marketing platform into an efficient mass alert system, and broadcast location-based real time alerts as well as directions to government aid facilities and other vital information.

In regular times the CBC platform is used as a bearer to deliver commercial messages directly to subscribers’ phone screens. CBC is just one component of Celltick’s LiveScreen Media marketing platform, which is used for both content discovery and mobile advertising campaigns.

“In a potential disaster situation or emergency, the cell broadcast solution has the capability to reach out to thousands with specific instructions or pre-defined messages. These messages can offer an early warning and avoidance of further hindrances to the general public,” said Thivanka Rangala, Group Chief Commercial Officer of Dialog Telekom. “Celltick’s CBC Channel was greatly useful in implementing DEWN in Sri Lanka, and the broadcast is immune to congestion and will reach our subscribers irrespective of voice or SMS congestion at the time. This is a fine example of the next level of mobile empowerment,” Rangala added.

Due to increased reliance on cell broadcast in times of emergency and for homeland security, Celltick’s Cell Broadcast Center (CBC) is ideally positioned to support operators looking to implement the new commercial mobile alert services recommended by the Federal Communications Commission (FCC). Celltick’s CBC supports the Commercial Mobile Alerting System (CMAS) by ensuring mass distribution of location-specific messages with practically no network load, scalable to unlimited subscribers, with an overload-proof system to ensure reliability. LiveScreen Media and the CBC component provide rapid ROI to operators interested in investing in mass alert systems, whether by their own choice, or government request.

Stephen Dunford, CEO Celltick, said: “Celltick is proud to offer Dialog a dual mode solution, one that has a proven revenue stream using the LiveScreen Media platform, which can easily switch to a critical life-saving mass alert system. We believe that additional operators will select Celltick’s CBC to support mobile alert and warning systems and will launch LiveScreen Media on the same platform in peaceful times to support their marketing initiatives.”

Zero77 Live – Dialog


Get instant updates on your mobile. Trivia, jokes, hot news, riddles, business snippets, music & movie grabs and much more!

All you need to do is get your SIM card upgraded to a MaxSIM by visiting the nearest Dialog Customer Service Centre

Benefits

Stay informed of latest news, events and much more

Get to know about the hottest offers in town

Take part in fun competitions and win prizes

Setuping up of Zero77 Live

Follow the below instructions to activate the service

Setting up Zero77 Live

Step 1 Select ‘Dialog Services’ on your phone menu

Step 2 Select ‘Zer077Live’ followed by ‘Activations’ then ‘Activate’

Step 3 Choose ‘Update Handset’ on your Zer077Live menu

Rates

Rs. 2/- per standard click
Rs. 5/- per premium click

Note: Applicable taxes to be added

Conditions

Phone and SIM compatibility required

FAQs

1. Where can I find Zer077Live in my phone menu?

Zer077Live is listed within ‘Dialog Services’ in your phone menu. However, the location of Dialog Services within your phone menu will differ based on your handset.

2. What happens once you activate Zer077 LIVE?

The moment you activate, flashing messages start appearing on your handset screen. These may be news updates, cricket scores, stock indices, games, movie reviews and lots more, exclusively for Zer077Live users. You can then decide from the menu offered what to do next. Just select ‘OK’ to proceed further, and if you don’t, the message simply passes by.

3. Do I get charged for the broadcasted messages?

You do not get charged for the messages that appear on your screen. However, once you enter a message and click on ‘Options’ to move further, you are charged with the applicable click rate.

4. Would the Zer077Live menu vary based on my handset and SIM?

Yes. Some handsets and SIMs will have more or different options offered on the Zer077Live menu compared to the rest.

5. If I choose to upgrade my SIM card, what happens to the data on my old SIM card?

When we replace your SIM card, we will transfer the phonebook memory and SMS from your old SIM on to the new MaxSIM card. So all your data remains on your phone

Sri Lanka: Dialog assists Disaster Management


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Dialog Telekom PLC in collaboration with its partners Dialog University of Moratuwa Mobile Communications Research Laboratory and Microimage Technologies together with the Disaster Management Centre (DMC) of Sri Lanka launched Sri Lanka’s first ever mass alert warning system; the ‘Disaster and Emergency Warning Network’ (DEWN) yesterday under the patronage of Disaster Management and Human Rights Minister, Mahinda Samarasinghe.

Speaking on the launch of DEWN Group Chief Executive Officer, Dialog Telekom PLC, Dr. Hans Wijayasuriya said that “There are 10 million people in this country who have access to telecommunication and mobile services. Now the mobile has become a powerful tool which could be called as a ‘Digital Empowerment Device’ and our citizens are digitally empowered into the digital network”. Dr. Wijayasuriya went onto say that now one can even provide banking and other information services via a mobile phone unit adding that the Dialog News Alert service has now reached 350,000 subscribers.

DEWN is a system that was being tested by the Disaster Management Centre (DMC) to alert Dialog mobile users of potential disasters via a method called ‘Cell Broadcast’. Users only need to configure area information reception settings on their Dialog mobiles to receive the alerts issued. The DMC takes the responsibility to adequately verify any emergency situation and issue alerts. A Memorandum of Understanding was signed by Dialog Telekom PLC and Disaster Management Centre to start the DEWN. In a potential disaster scenario, the DMC will first use DEWN to alert emergency personnel on their individual phones, and public alerts will be issued only when a threat is adequately verified. In addition to alerts received on the mobile phones, specially designed DEWN remote alarms will also be used to alert nominated emergency personnel. Cell Broadcast is currently available only on the Dialog GSM network and not yet available on #G mode.

Addressing the gathering Minister of Disaster Management and Human Rights, Mahinda Samarasinghe said that “since December 26th 2004, when we lost 38,000 lives and when the tsunami caused serious damage to the assets of our economy and development of the country, the Government has moved into make Sri Lanka a safe place”. The Minister also highlighted the importance of private sector corporate social responsibility projects that enhance and enrich the lives of people. “Disaster prevention and mitigation in this country is essential for rapid economic strategy and sustainable economic development of Sri Lanka” Minister Samarasinghe said adding that the 24 hour operating Disaster Management Centre will be the focal point when sending the alerts via Dialog network.

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