Uninor Introduces ‘Dynamic Pricing’ 24X7 Changing Discount Plan

Uninor today announced the launch of new concept called ‘dynamic pricing’ that is likely to set a new trend in the pricing of mobile services in India.

This is first of its kind service in India dynamic pricing is ‘24X7 Changing Discount Plan (DP)’, will offer customers changing discounts on their calls based on traffic on the network and our sources indicate Aircel will soon announce a similar service.

The discounts will change with location and with time, with each cellphone tower broadcasting a different discount. At the same location, the discount will change on an hourly basis. By putting customers in control of costs, with 24X7 changing discount rates, this could very well change the tariff structure in Indian telecom.

Under the ‘24X7 Changing Discount Plan (DP)’, customers will be able to avail a discount on their calls that ranges from 5% to as much as 60%, depending on their location and time at which they call. This discount will be applicable on a standard base call rate of 50 paisa per minute for any local call, Uninor-to-Uninor or Uninor-to-any other operator. This means a 1-minute call could cost as low as 20 paisa and never more than 50 paisa.

How does it work

The discount available at any given time will be visible at all times on the screens of handsets that display cell broadcast. The discount visible on the screen at the time a customer calls will be the applicable discount for the call. When the call ends, a flash will appear on the phone screen indicating the actual discounted cost of the call.

The dynamic discounts available at any given time will depend on network traffic and customers location at that time, providing customers maximum flexibility to choose between convenience and savings.

“The 24X7 Changing Discount Plan (DP) will not only help customers make significant savings on their bills, but also empower them by placing the power of tariffs in their hands. We will pass on our network capacity savings to our customers. With customers using our service more at locations and times that give best discounts, we will also be able to utilize our capacity better. It is a perfect model and I won’t be surprised if it soon becomes an industry practice.” said Ann Hofvander, Executive Vice-President, Karnataka Hub.

Sophisticated technology that puts the customer in control

Discounts are calculated by a sophisticated ‘Discount Engine’ that relies on state-of-the-art IT systems to continuously monitor traffic at every tower in the network. For customers, this could literally mean discounts changing from, say 5% to 60%, just by crossing a street, as customers move into the coverage of another tower. Over a longer period, this would mean considerable savings on phone bills.

Ann Hofvander Executive Vice President Bangalore Hub quoted In a market as dynamic and price competitive as Karnataka, differentiation will be the key to success. We will do this by listening closely to our customers’ wishes and living our values of simplicity, respect, keeping promises and being inspiring. As we continue to deliver the services to our customers in Karnataka, this launch at Tumkur fortifies our commitment and focus to reach out to every town and village of the state. Our intent is long-term – to build Uninor as the preferred service in India”.

24×7 Changing Discount Plan – Uninor


Introduced for the first time in India, ‘24×7 Changing Discount Plan’ offers discounts on all local calls based on my time and location. Now I can enjoy the benefit of discounted call rates that change every hour as per my location.

What makes the ’24×7 Changing Discount Plan’ so unique is its simplicity and ease of use. Once activated, my phone screen flashes the changing discounts that are available in the area where I am at any point of time.

Let’s understand how it works

* My phone screen would flash the discount available in the area
* As I make the call, the applicable discount appears on my screen
* Once done, the screen displays the call charges and the remaining balance

What do I get?

* As my place changes the discount changes too
* I can enjoy up to 60% discount on all local calls
* Both new and existing subscribers of Uninor can avail of ’24×7 Changing Discount Plan’

How do I activate it?

Any Uninor subscriber, new or existing can enjoy the benefits of the ‘24×7 Changing Discount Plan’. All I have to do is ask the retailer to recharge my Uninor prepaid connection with a special DP recharge of Rs. 48.

* How to activate? If I am a new subscriber I simply need to buy a Uninor prepaid connection and activate the 24×7 Changing Discount Plan Special Tariff Voucher
* If I am an existing user on the ‘Talk Longer’ plan, I need to activate the 24×7 Changing Discount Plan Special Tariff Voucher
* If I am an existing user on the ‘Call More’ plan, I will have to de-activate my existing plan and then activate the 24×7 Changing Discount Plan plan through the STV.


What is the ‘24×7 Changing Discount Plan’?

The ‘24×7 Changing Discount Plan’, also called DP, is an exciting new plan that lets me enjoy discounts up to 60% on all my local calls. Every hour Uninor will offer me a different discount depending on the time of the day and my location. With the discounts, I pay as low as 20p per minute, and never more than 50p per minute on my calls. What’s more, I can buy the plan for a minimal Rs. 48 and enjoy discounts for 90 days!
What is the range of discount for me?

I get 5-60% discount on all local calls on my home network.

How’s the price plan like?

Every hour, Uninor will offer me a changing discount for my local calls, from 5-60% off on the original 50p per minute price. This means I will pay as low as 20p per minute, and never more than 50p. However, my SMS and ISD calls are charged at standard rates.
How is 24×7 Changing Discount Plan better than other plans?

Compared to the best Special Tariff Voucher (29p/minute price at Rs.49 as rental per month), the rental of DP is Rs. 10 cheaper for me. More so, with an opportunity to get rates as low as 20p per minute if I call when the discount is 60%. Even if I call when the discount is 40%, the price per minute is almost the same as the 49 STV. This means that if I call when the discount is high, from 40-60%, I can talk longer to my friends and family without paying more!

Will there be any moment when there is no discount offered?

No. There will be no such time when discount will be 0. Every hour Uninor will offer me a discount from 5-60% on my local calls. Very rarely the discount will be 5%.
What will happen to my existing plan in use?

If I am on a voice plan (STV), I must wait for it to expire before I can avail of the ‘24×7 Changing Discount Plan’. Only then I can activate DP on my SIM. DP will then be activated on my SIM for 90 days.

I cannot see broadcast on my phone

It happens very rarely, but in case it does happen all I would need to do is switch on the cell broadcast on my phone. Or I will need to recheck your settings. What’s more, I can also call the Customer Care to get help with this. But if you are doubtful about your handset, check the list of phones without this facility provided here.

Can all Uninor users see the discounts? What happens for non-DP users?

Cell broadcast goes to all users. However, only ‘24×7 Changing Discount Plan’ customers can get the discounts.

What happens if I activate another STV over the DP Plan?

If the STV (Special Tariff Voucher) is a voice STV, then it will get activated and DP will automatically get deactivated. However, on net Rs. 32 STV will work along with DP. This means I can get free on net calls while getting discount on off net calls, if I activate both Rs. 32 STV and DP.