Celltick Enables Emergency Alerts for Mobile Devices in Taiwan


Celltick’s Cell Broadcast Center (CBC) has been deployed by three mobile operators in Taiwan to deliver emergency warning alerts on 4G, 3G and 2G networks

 San Francisco, Calif., – September 19, 2017 – Celltick, a global leader in mobile discovery and engagement products, announced today that its Cell Broadcast Center (CBC) platform for mobile mass alert has been adopted and deployed by 3 out of the 5 mobile operators in Taiwan – Taiwan Mobile, Taiwan Star and APT.  Celltick’s CBC enables real-time and location-based warning messages in the event of emergencies, to Taiwan’s citizens.

Cell Broadcast (CB) technology allows for time-sensitive content on mobile devices, based on the device’s location. It provides proven capabilities to deliver CMAS emergency messages to cell phones in an affected area, regardless of the size of the area or the subscriber’s service provider. As cell broadcast is not limited by traffic loads, the system operates during disaster, when load spikes may jam the mobile networks. This capability ensures the delivery of messages to hundreds of millions of people at the time of need.

Equipped with advanced APIs for connecting to any kind of network as well as cell broadcast entities (CBE), Celltick’s technology enables federal and/or state authorities to send out urgent warnings, updates, and instructions in times of crisis, such as terror attacks, floods, earthquakes, tsunamis, etc. Messages can be sent to an entire city, county, region or state-wide even if the mobile network is jammed. The CBC also supports Active-Active fail-safe configuration to guarantee continuous functionality even in cases of equipment failure.

Cell Broadcast has been adopted worldwide as a next-generation wireless Public Warning System (PWS). Celltick’s CBC supports all advanced standards including CMAS, EMTEL, EU-Alert, and ETWS and therefore is ideal for service providers worldwide.

For Governments around the world, looking for an integrated cellular communication system, Celltick offers as a CBE its Alert Aggregator platform, to manage emergency events. The Alert Aggregator connects to all mobile operators’ CBCs in the country, and allows professional event management in a national/regional level.

“We’re seeing an increased demand, by governments worldwide, to facilitate Emergency Mass Alert systems to benefit and protect their citizens,” said Ronen Daniel, CEO of Celltick. “Taiwan is at serious risk of many categories of hazards including extreme weather, epidemics, geological disasters and warfare, hence they need to have the best-of-breed emergency notifications system. Celltick’s in-depth knowledge and experience in delivering dozens of similar projects assured a swift deployment, meeting all requirements.”

Source: https://www.celltick.com/celltick-enables-emergency-alerts-mobile-devices-taiwan/

CANAL IDEIAS – CLARO


O que é?

É um serviço de informações e divulgações por mensagens e conteúdos que aparecem na tela do celular quando ele está em modo de espera (quando não está em uso). As informações recebidas podem ser filtradas pelo cliente, selecionando o tipo de conteúdo que ele pretende receber por categorias.

O conteúdo é apresentado diretamente na tela do celular e não através de torpedo;

O serviço pode ser ativado e desativado através do Menu Claro:

As mensagens do Canal Idéias são dividas em 8 categorias, que também pode ser chamadas de favoritos. Estas categorias (favoritos) são:

Variedades

Economia

Cultura

Diversão

Esportes

Claro Especial

Notícias

As mensagens ficam na tela do aparelho por aproximadamente 40 segundos. Após este período a mensagem automaticamente será expirada.

No momento da ativação do serviço, o cliente recebe uma mensagem de boas vindas com o seguinte conteúdo: “Novidade! A partir de hoje você recebe GRATIS informacoes e noticias na tela do seu Claro com o CANAL IDEIAS! Para informacoes, acesse MENU CLARO>CANAL IDEIAS”.

O cliente pode selecionar as categorias (canais) que deseja receber;

A 1º mensagem que aparece na tela do celular é gratuita e oferece a opção de continuar a navegação. Quando o cliente tem interesse em continuar com a navegação, ele tem acesso a outros conteúdos relacionados como: quiz, enquetes e até mesmo download de algum ítem relacionado à mensagem que recebeu.

Obs.: Quando o cliente interagir com algum serviço através do Canal Idéias (notícias, enquetes, quiz etc) ele receberá mensagens do número 990 e 991.

Confira abaixo um exemplo de utilização:

O conteúdo das mensagens podem ser programadas de acordo com uma região específica;

Como Usar?

Quando o celular não está sendo utilizado, o Canal Idéias envia a mensagem para o visor do aparelho do cliente;

Caso o cliente queira interagir com o serviço, ele irá oferecer as opções disponíveis como:

Próxima mensagem; Leia mais; Download de Papel de Parede; Jogos, etc…

Para escolher a opção desejada, basta selecionar o conteúdo desejado e clicar em OK.

Importante! Os valores cobrados, são informados antes do cliente concluir a solicitação.

Como Ativar?

Peça para o cliente acessar o Menu Claro e selecione a opção Canal Idéias;

Em seguida, peça para o cliente selecionar a opção ATIVAÇÃO;

Selecione novamente a opção ATIVAR;

Pressione OK;

Como Desativar?

Peça para o cliente acessar o Menu Claro e selecione a opção Canal Idéias;

Em seguida, peça para o cliente selecionar a opção ATIVAÇÃO;

Selecione novamente a opção DESATIVAR;

Pressione OK;

Como selecionar favoritos Peça para o cliente acessar o Menu Claro e selecione a opção Canal Idéias;

Em seguida, peça para o cliente selecionar a opção FAVORITOS;

Cliente identifica as opções que ele deseja receber e verifica se está ativa ou inativa.

Para verificar as opções que estão ativas, verifique se existe um sinal de + (mais) ao lado do canal. Caso conste o sinal de – (menos), indica que o cliente não irá receber mensagens daquele canal e para ativar, basta clicar sobre a opção da qual quer receber as mensagens que ela irá ser ativada.

Onde Solicitar?

O cliente pode solicitar o serviço através do próprio aparelho, acessando o Menu Claro ou através do atendimento, ligando para 105 2.

Quem Pode Utilizar?

Condições – Serviço disponível para as regiões:

SP com DDD 14, 16, 17, 18 e 19

RJ – Todos os DDDs BA/SE – disponível a partir do dia 15/06/09

ES – disponível a partir do dia 18/06/09

NE – disponível a partir do dia 19/06/09

CO – disponível a partir do dia 02/07/09

NO – disponível a partir do dia 14/07/09

– O serviço está disponível somente para o Chip Versão 128KB. Para saber se o cliente possui um Chip 128K, acesse o Menu Claro e verifique se está disponível o Canal Idéias.

Tarifas

O Canal Idéias é um serviço gratuito.

A cobrança só ocorre se o cliente realiza algum tipo de interatividade como, solicitar mais notícias, download, etc.

As informações enviadas pelo Canal Ideias (1º mensagem) são gratuitas.

No caso de interação com os serviços de notícias, enquete, quiz e download, serão aplicadas as tarifas vigentes para cada tipo de serviço.

Ação Noturna: Clientes que já utilizam o Canal Idéias, receberam uma mensagem perguntando se o mesmo quer receber mensagens no horário noturno, isto é, após às 23:00 horas. Se o cliente aceitar, ele poderá aproveitar do serviço Canal Ideias, a qualquer momento.

A partir de 06/11/2009, usuários do serviço Canal Ideias terão acesso ao conteúdo Lance! (futebol e esportes).

A parceria entre a Claro e Lance! incrementa ainda mais o portfólio de conteúdos já disponível no serviço.

Hoje, o Canal Ideias conta com diversos assuntos que estão distribuídos entre: notícias, variedades, economia, mensagens educativas sobre o serviço (Canal Ideias), esportes, cultura, diversão, enquetes, divulgação de promoções e serviços Claro publicidade, etc

Obs.: Quando o cliente interagir com algum serviço através do Canal Idéias (notícias, enquetes, quiz etc) ele receberá mensagens do número 990 e 991.

O conteúdo das mensagens podem ser programadas de acordo com uma região específica.

Telefonica: LiveScreen Mobile Ads – Connected Life Experiences on the Move


Challenge/Opportunity

Movistar, the mobile phone company from the Telefonica Group, needed to increase revenue from its value-added mobile data services. The company tested a mobile screen ad service. The service had a six-month trial in Mar del Plata, Argentina, involving approximately 5000 mobile subscribers. The trial results showed an impressive consumer uptake: 82 percent of users engaged with the new communication channel on the idle screen.

Alliances/Partnerships

The mobile screen ad service is powered by Celltick, using the company’s LiveScreen Media platform. Celltick’s LiveScreen Media platform allows virtually any media content to be displayed on an idle screen, including news, entertainment, and advertising. Celltick is the leading provider of innovative mobile marketing solutions for the idle screen. Led by its flagship offering LiveScreen® Media, Celltick mobilizes the power of the idle screen, handling over 40 million monthly transactions through agreements with 35 mobile operators worldwide.
Strategy

• As an advertising window, an idle mobile screen offers a compelling advertising opportunity.

– Idle screen ads can be targeted by user preference and can offer “click-to-action” for immediate consumer-to-advertiser interaction.

– Content messages and advertising can be customized to individual preferences, helping ensure that subscribers receive only information that is relevant to them: for example, sports, entertainment, news, events, business, and lifestyle.

• The LiveScreen application was designed to broadcast meaningful and relevant content to mobile subscribers’ idle screens using cell broadcast technology.

• The Telefonica innovation team is particularly impressed with the platform’s ability to segment users based on location, handset type, and areas of interest, which are generated from tracking user response to idle screen messages.

Success Factors/Metrics/Monetization

Movistar’s idle screen mobile advertising channel was launched in May 2009. The basic channel is currently free to subscribers and includes opt-in information and advertising messages. Movistar provides only headline/teaser information as part of the basic package; if subscribers want to expand on the headline, they pay for that. Movistar generates revenue from the service through advertising fees, paid content downloads, and a variety of premium content subscriptions.
Company Background

Telefonica owns 98.2 percent of Telefonica de Argentina S.A. (a fixed line service company). Telefonica owns 100 percent of Telefonica Moviles Argentina (a mobile service company). Telefonica, Argentina, has 4.6 million fixed telephony subscribers, 1.3 million Internet and data subscribers, and 15 million mobile subscribers.

References

http://www.telecompaper.com/news/article.aspx?cid=672304

http://www.gomonews.com/telefonica-launches-billboard-mobile-advertising-on-idle-screens

http://www.celltick.com

Dialog Discount Zones – a First in Sri Lanka’s Mobile Sector


Dialog Discount Zones – a First in Sri Lanka’s Mobile Sector

Imagem Postada

Sri Lanka’s flagship mobile telecommunications service provider, Dialog Mobile, unveiled yet another ground-breaking first for its prepaid customers with ‘Dialog Discount Zones’. This is the first-ever location and time based discount scheme made available to Sri Lankan mobile users.

Dialog’s Discount Zones provide customers with ‘dynamic discounts and pricing’ based on the location of the customer and the time of day. Discount Zones will be made available to all Dialog’s prepaid customers – enabling millions of Sri Lankans to avail themselves of the spot offerings which will be created and offered to consumers on a dynamic basis.

Dialog Discount Zones will be assigned on a dynamic and random basis from across Dialog’s extensive coverage across all 25 districts of the country. Customers within the Discount Zone at the time of offer will be notified of available offers. Dialog Discount Zones feature 50 to 70 per cent reductions on outgoing calls and SMS within the Dialog network. Attractive discounts are also on offer for IDD calls.

Dialog’s prepaid customers who enter a discount zone will receive notification of prevailing offers via a Cell Broadcast message on the mobile screen or via the Zero77Live service for which any subscriber could register at no cost.

Supun Weerasinghe, CEO of Dialog Mobile, introducing the service said: “Dialog’s Discount Zone offering is set to add an all-new dimension to the mobile usage experience enjoyed by millions of Dialog prepaid customers. Dialog customers will enjoy fantastic savings combined with the all new excitement of interactive participation in the company’s latest rewards and discounting programme which is a first in Sri Lanka’s mobile sector.”

Discounts offered to customers within a Discount Zone will be available for an hour from the time of acceptance by the customer. Rates will revert to the customer’s standard package following the expiration of this time period. The expiration of the offer will be communicated to the customer via SMS notification. Registering for this service is as simple as accepting the notification message from the recipient’s mobile phone for messages generated via Zero77 Live. In the instance a customer receives the surprise discount offer in the form of a cell broadcast message; then he or she would need to dial #677# to avail of the discount. Customers could activate Zero77 Live service by selecting Zero77 Live Activation option from the list of Dialog Services included in the SIM menu.

Mobile advertising is used for disaster warnings in Sri Lanka, with Dialog GSM and Celltick


The largest mobile operator in Sri Lanka today launched a Disaster and Emergency Warning Network to everyone on its network. Dialog GSMs warning system lets the Sri-Lankan government issue alerts and warnings to all of the operators subscribers, targeted by location. What I find very interesting about this story is that the entire system is based on a mobile advertising solution from Celltick, which was originally designed to display ads on mobile idle-screens

Celltick’s Cell Broadcast Centre has been designed as an operator-level service, which will push information out to the idle-screen of any device. This allows the Sri-Lankan government to issue warnings through Dialog GSM to any of it’s subscribers. Apparently the solution has already been tested during tsunamis and terror attacks in Southeast Asia, and was extremely effective. Subscribers are issued warnings, advice and specific instructions.

From the release:

“In a potential disaster situation or emergency, the cell broadcast solution has the capability to reach out to thousands with specific instructions or pre-defined messages. These messages can offer an early warning and avoidance of further hindrances to the general public,” said Thivanka Rangala, Group Chief Commercial Officer of Dialog Telekom. “Celltick’s CBC Channel was greatly useful in implementing DEWN in Sri Lanka, and the broadcast is immune to congestion and will reach our subscribers irrespective of voice or SMS congestion at the time. This is a fine example of the next level of mobile empowerment.”

Stephen Dunford, CEO Celltick, said: “Celltick is proud to offer Dialog a dual mode solution, one that has a proven revenue stream using the LiveScreen Media platform, which can easily switch to a critical life-saving mass alert system. We believe that additional operators will select Celltick’s CBC to support mobile alert and warning systems and will launch LiveScreen Media on the same platform in peaceful times to support their marketing initiatives.”

Netshoes realiza primeira ação com real localização no Brasil (Mobile Marketing)


Neste sábado, durante o jogo entre Flamengo e São Paulo no Maracanã, os clientes da Claro que estiverem no estádio e suas imediações receberão uma oferta especial da camisa oficial do time rubro-negro através do celular. Trata-se da primeira ação de mobile marketing deste tipo que conta com recursos de localização geográfica.

A ação será realizada através do serviço canal Claro Ideias, que envia mensagens não invasivas para os celulares em modo de espera: a mensagem aparece na tela do celular enquanto ele está na tela de descanso e o cliente pode interagir, recebendo notícias, informações relevantes, ofertas, entre outros. As mensagens do serviço não geram nenhum tipo de alerta para o cliente e, se não houver interação, desaparecem automaticamente depois de segundos.

canal-ideias-netshoes
Ao clicar na mensagem, o usuário pode conferir a oferta especial da Netshoes por completo. Na sequência, aparece um menu com a opção de ligar para o televendas da Netshoes para adquirir a camisa, ou receber um SMS gratuito com o número do televendas para realizar a ligação em outro momento.

canal-ideias-netshoes-flamengo
“Um dos grandes diferenciais da utilização do celular como canal de mídia é a segmentação pela localização. Nessa ação conseguiremos atingir os torcedores em um momento super relevante.”, comenta Marcelo Castelo, sócio-diretor da F.biz, agência responsável pela ação. Vale destacar que a Netshoes já considera ações mobile no seu plano de mídia há algum tempo, “Está é a quarta vez que realizamos uma ação com foco no celular. Estamos sempre atentos às novas possibilidades que o mercado oferece.”, lembra Ronaldo Cunha Bueno, Diretor de Marketing da Netshoes.

 

Fonte: Mobilepedia

Canal Ideias


Você vai ficar ainda mais bem informado sobre os principais acontecimentos do dia! A Claro acaba de lançar o serviço Canal Ideias, que envia gratuitamente informações sobre diversos assuntos direto para a tela do seu celular quando ele está em modo de espera (ou seja, não está em uso).

E, se você se interessar por algum assunto das categorias disponíveis – variedades, economia, cultura, diversão, esportes, Claro, especial e notícias –pode clicar no botão “OK” e iniciar uma interação que possibilitará ler notícias completas por SMS ou (WAP), dependendo do modelo do aparelho, participar de quiz e enquetes e fazer download de conteúdo. Se não curtir a notícia, não se preocupe, pois ela some da sua tela após 40 segundos.

Você mesmo pode ativar e desativar o Canal Ideias, selecionar os assuntos desejados e solicitar informações sobre o serviço, acessando o “Menu Claro” do seu chip (SIM card): MENU > CANAL IDEIAS. Ou, se preferir, a ativação e a desativação do serviço também podem ser solicitadas ao atendimento 105 2.

O Canal Ideias está disponível inicialmente para clientes Claro GSM, que sejam do DDD 16, 17, 18 ou 19, no estado de São Paulo, e DDDs 21, 22 ou 24, no Rio de Janeiro. Nos próximos meses, o serviço será expandido para as demais regiões onde a Claro atua.

Nota: O Canal Ideias é um serviço gratuito. A cobrança só ocorrerá se o cliente realizar algum tipo de interatividade como, solicitar mais notícias, efetuar download, participar de enquetes ou quiz. As tarifas de cada serviço são informadas no momento da interação.

Telefonica Launches Idle Screen Marketing Solution Operated By Celltick


The Telefonica mobile operators group has launched an innovative idle screen marketing solution powered by Celltick’s LiveScreen Media platform. The service was tested by Movistar, the Mobile Phone Company from the Telefonica Group.

LiveScreen Media broadcasts news, sports, business, entertainment and lifestyle teasers and advertising messages. Since the broadcast is made directly to the mobile idle-screens, a synchronized, interactive network of personal billboards is created.

The service generates revenue from content downloads, subscription services and advertising fees. The solution addresses the key challenges of the mobile marketing ecosystem by cost-effectively monetizing the idle screen via streamlined distribution of personalized teasers.

The innovative mobile marketing platform was tested as part of a six-month trial in Mar del Plata, Argentina which involved around 5,000 customers. The results indicate high consumer uptake with almost 82 percent of users engaged with the new communication channel on the idle screen.

The LiveScreen Media platform is able to segment users based on location, handset type and areas of interest which are generated from tracking user response to idle screen messages. Advertisers are provided with an excellent opportunity since the platform provides segmentation based on age, sex, area of residence and content of interest along with the interactivity feature, says Marcelo Mitroga, Content and Mobile Marketing Manager from Movistar Argentina. The segmentation feature was earlier unavailable in traditional media.

According to Stephen Dunford, CEO of Celltick, the company believes that effective mobile marketing begins on the idle screen. The flagship product of Celltick, LiveScreen Media, allows content providers and advertisers to broadcast targeted content and marketing messages to mobile idle screens. This turns the screens into a network of interactive billboards, which in turn creates a strong revenue stream for operators.

Live Screen Media raises monthly ARPU from value-added services (VAS) by up to 30 percent and drives usage of data services by 20 percent. It also helps to build customer loyalty and reduces churn via personalized teasers.

The Live Screen Media platform facilitates low-cost message delivery by utilizing the non-commercial, cell broadcast channel and also creates a unique communications channel for in-house promotions and information updates.

Dialog Employs Celltick’s CBC Platform for Mass Alert Warning System


Dialog GSM, Sri Lanka’s largest mobile telecom operator, launched the Disaster and Emergency Warning Network (DEWN) to its entire subscriber base. Celltick’s Cell Broadcast Centre (CBC) enables the Sri-Lankan government to use Dialog’s platform to provide real-time location-based alerts to all users; warning of impending danger and provide urgent updates.

Celltick’s system has been put to test and proven a life-saver during terror attacks in Southeast Asia. In all instances, the operator switched the commercial marketing platform into an efficient mass alert system, and broadcast location-based real time alerts as well as directions to government aid facilities and other vital information.

In regular times the CBC platform is used as a bearer to deliver commercial messages directly to subscribers’ phone screens. CBC is just one component of Celltick’s LiveScreen Media marketing platform, which is used for both content discovery and mobile advertising campaigns.

“In a potential disaster situation or emergency, the cell broadcast solution has the capability to reach out to thousands with specific instructions or pre-defined messages. These messages can offer an early warning and avoidance of further hindrances to the general public,” said Thivanka Rangala, Group Chief Commercial Officer of Dialog Telekom. “Celltick’s CBC Channel was greatly useful in implementing DEWN in Sri Lanka, and the broadcast is immune to congestion and will reach our subscribers irrespective of voice or SMS congestion at the time. This is a fine example of the next level of mobile empowerment,” Rangala added.

Due to increased reliance on cell broadcast in times of emergency and for homeland security, Celltick’s Cell Broadcast Center (CBC) is ideally positioned to support operators looking to implement the new commercial mobile alert services recommended by the Federal Communications Commission (FCC). Celltick’s CBC supports the Commercial Mobile Alerting System (CMAS) by ensuring mass distribution of location-specific messages with practically no network load, scalable to unlimited subscribers, with an overload-proof system to ensure reliability. LiveScreen Media and the CBC component provide rapid ROI to operators interested in investing in mass alert systems, whether by their own choice, or government request.

Stephen Dunford, CEO Celltick, said: “Celltick is proud to offer Dialog a dual mode solution, one that has a proven revenue stream using the LiveScreen Media platform, which can easily switch to a critical life-saving mass alert system. We believe that additional operators will select Celltick’s CBC to support mobile alert and warning systems and will launch LiveScreen Media on the same platform in peaceful times to support their marketing initiatives.”